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FIFA Online 2 Set to Unite SEA Gamers and Soccer Fans

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Friday, 25 July 2008

EA SPORTS™ FIFA Online 2 Set to Unite SEA Gamers and Soccer Fans

Virtual soccer met the real world amid team banners, soccer balls and murals of soccer stars as Soccer fans, gamers and media caught the first glimpse EA SPORTS™ FIFA Online 2, which will hit PCs around the region later this summer. Announcing the game’s coming launch were developer EA, regional operator IAHGames and Thai distributor True Digital Entertainment (TDE).

The focus: uniting regional soccer fans and gamers under one game, EA SPORTS™ FIFA Online 2. EA Asia Pacific VP & GM Chris Thompson, IAHGames CEO Roland Ong, and TDE Assistant Director Thiravid Thanapadungkiat all showcased the game and what it will mean for Southeast Asia’s growing gamer base and already rabid soccer fans.

“There’s one game that can unite soccer fans and gamers from across the region,” said Mr. Ong, “that game is FIFA Online 2.”

With 6 million gamers already playing in Korea, EA, IAHGames and TDE all anticipated a big reception for the game in Southeast Asia.

“You take the 6 million gamers already playing in Korea, and you match that against the population of the country, which is about 60 million,” said Mr. Thompson, “and you find that one out of ten people in Korea have played FIFA Online.”

To celebrate their partnership, Mr. Ong and Mr. Thiravid exchanged ceremonial pennants as Mr. Thompson observed approvingly.

EA SPORTS™ FIFA Online 2 allows gamers to customize their favorite team through in-depth management and player leveling tools before taking their custom team onto the virtual pitch. Players then have the option to test their team against a computer opponent, or battle it out in real time against other players from around the region. It’s the first time such a high-profile game combines custom management features with head to head online competition.

A yet unreleased trailer showcased the game’s excitement for lucky attendees, and was followed by a real time demonstration. Singapore National goalkeeper Lionel Lewis faced off against WCG Champion Gamer Mohamed Phirkhan in a live match, with Lewis narrowly winning 2-1.

The match epitomized the realism and excitement of EA SPORTS™ FIFA Online 2, as the crowd gasped and cheered at every scoring opportunity, goal, and even the red card Lewis earned in the second half.

The VIP trio of Mr. Ong, Mr. Thompson and Mr. Thiravid stayed afterwards to sign soccer balls and met various members of the press for questions.

EA SPORTS™ FIFA Online 2 will enter its closed beta test in August, followed by a free open beta and full release.

FIFA Online2 Press Conference, Singapore

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Friday, 25 July 2008

EA SPORTS™ FIFA Online2 Press Conference, Singapore, 21st July 2008.
Press Reply to Thai Media: Weekly Online

Can you describe IAHGames profile and why IAHGames plans to bring EA SPORTS™ FIFA Online 2 to the Southeast Asian region?

IAHGames is a leading regional publisher and operator of interactive video games in Southeast Asia. We bring only the best online and console games to the region, previously operating Granado Espada and Hellgate: London, and distributing the best-selling Grand Theft Auto IV.

The world gaming market has expanded exponentially over the past 20 years, now earning more revenue worldwide than the Hollywood movie industry. The population and economic growth of Southeast Asia has produced a hotbed of gamers eager for access to the best games available, and IAHGames meets that demand.

With EA SPORTS™ FIFA Online 2, IAHGames brings the best soccer game on the market to fans and gamers in Singapore and Thailand. Already a success with over 6 million users in Korea, the game combines interactive and beautiful gameplay with unique online features that are fun and immersive for soccer nuts and gamers alike.

-What is your expectation of EA SPORTS™ FIFA Online 2? How many fans would an online football game attract?

As stated before, the first Korean version, EA SPORTS™ FIFA Online, has over 6 million registered users, one tenth of the entire population of that country.

Due to the immense popularity of soccer around the region and the pedigree of the game, we expect to see 10 million or more registered users for the game.

-For how many games is IAHGames currently providing service? How are they received by gamers?

IAHGames has two games in operation: the Baroque fantasy Granado Espada, and the post-apocalyptic adventure, Hellgate: London. Granado Espada was well received region wide, listed as the #2 game in Singapore for many weeks after its release, and currently has over half a million registered gamers. Two expansions have already been released, with a third coming later this year.

Hellgate: London created immense hype among fans of the Diablo series, and had a very successful launch. In Singapore alone, over 7,000 gamers attended the launch event to purchase the game and met a few of its creators.

-How does IAHGames see the gaming market in this region? Is it still able to grow? If so how much and for how long?

Southeast Asia’s gaming market has shown tremendous growth over the past few years, and will continue to do so as online and gamer penetration expand. The vast population of the region still exhibits a multitude of untapped potential, and judging by the evolution of gaming in Korea and China, Southeast Asia’s market will continue to grow exponentially for at least the next 5 years.

-What is the future trend of online games?

Online capability has became the core of modern gaming. As regional infrastructure grows to accommodate a rising demand, we will continue to see gamers gravitating towards interactive experiences that allow them to play together.

In addition to more sophisticated and immersive online content, developers are becoming more adaptive, working to merge the gap between console gamers and PC gamers, creating multiplayer and full online games that can be enjoyed across platforms.

FIFA Online sets Korean gaming record

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Tuesday, 15 July 2008

FIFA Online sets Korean gaming record

Excerpt from GameSpot

FIFA Online sets Korean gaming record

Amid World Cup frenzy, 600,000 Korean soccer fans clamor to the online, open-beta game in one day; 100,000 hit the pitch concurrently.
By Patrick Caldwell, GameSpot
Posted Jun 28, 2006 1:40 pm PT

While nations battle it out in real-life World Cup matches thousands of miles away in Germany , Korean soccer fans have made FIFA Online the country's most-played online game ever, Electronic Arts boasted Wednesday.

At one point, FIFA Online, a PC soccer title only available in Korea , pulled in 100,000 peak concurrent users--corporate jargon for the number of people playing at one time. The largest number of people who have played the game in one day is 600,000, according to EA.

Currently in the open-beta stage of development, FIFA Online also pulled in 33,000 online soccer players at one time over the first weekend it was available. The game's release date of May 25, shortly before the 2006 FIFA World Cup began, was no coincidence, EA said.

"We worked hard to get the game up and running in a time frame that allowed people [to] weave the online game into their overall summer soccer experience," EA spokeswoman Tammy Schachter told GameSpot. "Although the game is not tied to the World Cup, it made sense to launch it in a time frame when the world is celebrating soccer."

EA has a lock on the rights to the FIFA license until 2014, and the company points to its online FIFA test in Korea as a step toward a broader venture into online sports gaming. In February, EA teamed up with Neowiz, a Korean publisher and developer, to help bring its soccer games to South Korea .

"Partnering with a local expert (Neowiz) to deliver an online downloadable game is a new and unique publishing model for EA," Schachter said. "We are thrilled to see that online gamers are embracing a sports title so enthusiastically."

FIFA Online 2 Registeration Open

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Tuesday, 15 July 2008

Register Now and Rule the Game

Want to rule the world’s most popular game online?
Then register for the EA SPORTS™ FIFA Online 2 Exhibition Kickoff (CBT), a free two-week trial of your interactive home ground. Take on the computer to hone your skills, customize a team to your liking, and take your squad online for fast head-to-head action using the smooth graphics and gameplay.

Get on the pitch and Rule the Game. Register Here.

In EA SPORTS™ FIFA Online 2, you are the owner, the manager, and the players. Do you have what it takes to rule the game?

Unleash Your Inner Manager
Ever thought Henry should have stayed with Arsenal? Or Barcelona should play with 3 Strikers up? Customize every aspect of your team, from which club you manage, team line-up, formations and strategy. Winning starts on the white board.

Accept No Imitators
Fully licensed teams, players, club emblems, player kits and stadiums create the most authentic soccer experience available. Everything you love about the beautiful game is faithfully re-created here for you to take online. Regular updates keep the game current with the latest transfers and movements.

Winning Graphics and Gameplay
The advanced engine of the FIFA series brings the most fluid and immersive soccer experience to your PC.

Rule the Game. Online
Take your team online and go head-to-head against players from around the world. Whether its one-vs.-one, co-operative 2-vs.-2, or the thrill of an 8 player tournament, there’s always a way for you to show the competition why everyone calls you “Ace.”

Register for the Exhibition Kickoff (CBT), our free two-week trial, and explore everything EA SPORTS™ FIFA Online 2 has to offer.

Register now and Rule the Game.